سفارشی‌سازی انبوه، محرک مصرف ملی؛ پیوند اجرای انعطاف‌پذیر و هم‌آفرینی

اشلوسرووا, سوزانا; گولتاش, پاشا

doi:10.22059/jcountst.2026.411938.1459

سفارشی‌سازی انبوه، محرک مصرف ملی؛ پیوند اجرای انعطاف‌پذیر و هم‌آفرینی

نوع مقاله : پژوهشی

نویسندگان

¹ گروه ارتباطات و تبلیغات رسانه‌های جمعی، دانشگاه کنستانتین فیلسوف، نیترا، اسلواکی.

² گروه تجارت خارجی، دانشگاه مالاتیا تورگوت اوزال، مالاتا، ترکیه.

10.22059/jcountst.2026.411938.1459

چکیده

در مدل اقتصاد ملی (NEM) فرض می‌شود که ظرفیت مصرف مهم‌ترین محرک رشد اقتصادی است و تمرکز سنتی سمت عرضه بر مبنای تولید صرف به چالش ‌کشیده می‌شود. در سیاست‌های اقتصادی سنتی، اغلب بر تولید انبوه کالاهای استاندارد تأکید می‌شود که بیشتر به موجودی اضافی، اشباع بازار و اتلاف منابع ملی می‌انجامد. در پشتیانی از نظریة مدل اقتصاد ملی دربارة «رشد مبتنی‌بر مصرف»، در این پژوهش راهبرد سفارشی‌سازی انبوه مبتنی‌بر صنعت 0/4 راه‌حلی برای همسوسازی قابلیت‌های تولید با خواسته‌های خاص مصرف‌کنندگان پیشنهاد شده است. هدف در این مطالعه این است نظامی که مصرف‌کنندگان را در فرایند تولید (هم‌آفرینی) دخیل می‌کند، میل به مصرف و هم بهره‌وری منابع را نیز به حداکثر می‌رساند. در بُعد عملیاتی، در این مطالعه بحث می‌شود که چگونه نظام‌های تولید انعطاف‌پذیر (FMS) امکان تولید کالاهای شخصی‌سازه‌شده با هزینه‌های تقریباً تولید انبوه را فراهم می‌کند و در نتیجه ضایعات موجودی به حداقل می‌رسد و استفاده از منابع ملی بهینه می‌شود. در بُعد بازاریابی، در این مطالعه بررسی شده است که چگونه حس «مالکیت روانی» ناشی از هم‌آفرینی، رفتار خرید را تسریع و گردش پول را در اقتصاد ملی تحریک می‌کند. در نتیجه، استدلال می‌شود این الگوی یکپارچه- که در آن مصرف‌کننده خریداری منفعل نیست، بلکه تولیدکننده‌ای فعال است- پایة عملیاتی و رفتاری قوی‌ای برای تعادل «رشد مستمر» پیش‌بینی‌شده در مدل اقتصاد ملی عمل ‌کند.

کلیدواژه‌ها

موضوعات

اقتصاد

حوزة موضوعی: مطالعات کشورها

Scope: Countries Studies

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